Customer perception
It's no secret that how people perceive your business has a significant impact on your success. Having your business address as your home address can present your business as unprofessional. No matter how good you are at your job, there will always be some people with a bias. This can lead to a lower perceived value of your product or brand, which results in a loss of income.
On the other hand, if your business is associated with a registered office address, you give the impression of not only being of a scale that requires the office space but also being successful enough to justify the cost. Even if it isn't the case, giving off this impression raises perceived value which can be used to increase profit. What's more, because of the affordability of a virtual business address, you can do this from the start of your business.
Growth and expansion
In addition to the growth benefits mentioned above, having a virtual business address also carries the advantages that come with people working remotely. Because your staff aren't tied to a physical space, you aren't limited by the number of employees that your office can accommodate. This also gives you a significantly larger pool of potential talent. If taken advantage of properly, these two factors allow you more flexibility in when and how you grow your business.
Privacy
Registering your business with your home address means that your address is public. If someone wanted to find your address, it would be as simple as looking it up on the ASIC website. This can be a risk to your safety, especially if your business is well known or has many clients. By using a virtual business address, you can avoid this, as your home address wouldn't be publicly linked to the company. Similarly, if your business needs to receive any mail, you have an alternative address to which it can be sent.
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